| Wise_Associates Business plan writing and consulting company specializing in business plan development and presentation. |
| Wishful_Thinking,_Inc_ Helps companies realize their wishes for new opportunities, strategies and inspiration. |
| The_Woodard_Group Offers strategic planning, marketing and creative services for corporate communications, annual reports, advertising, packaging and direct response. |
| Woodlawn_Marketing_Services Provides marketing research through a competitive intelligence process. |
| Work_In_Motion Consulting firm specializing in business-to-business marketing strategies and communications. |
| Wroughtiron_Communications A technology marketing consultancy specialized in the needs of organizations that benefit from highly objective marketing strategy, planning and presentation services. |
| Young_&_Associates,_Ltd_ Provides market and sales strategy development, performance measurement, forecasting, and customer relationship management. |
| YTKO An international marketing organization, serving consumer, corporate and high-tech clients. |
| Zable_Fisher_Public_Relations Assists in developing marketing and public relations strategies. |
| ZS_Associates An international sales force and marketing consulting firm. |
| Zyman_Marketing_Group,_Inc_ Provides strategic marketing consulting, planning tools and online courses. |
| Acarda_Technologies_Ltd_ Providers of auto-attendant, voice mail, fax/voice-on-demand and voice messaging products for small to medium sized businesses. |
| Access_Networks_India_Pvt_Limited Developers of call processing software for CTI and IP telephony. |
| Advanced_Network_Systems Offers SYNERGIST automated service activation software for voice and data network provisioning. |
| Advanced_Technologies_and_Services,_Inc_ Delivering software products and services to ILECs and CLECS. |
| AIMWorX A suite of telemanagement applications that help manage telecommunication systems, consisting of a central call accounting program and modules that add to its capabilities. Corporate, product and tra |
| Amcom_Software Delivers and supports unified software solutions for Centralized Attendant Services. |
| Anchorpoint Develops and supports telemanagement solutions for call accounting and management of voice and data network costs. |
| APEX_Voice_Communications Provides enhanced services solutions for TDM and IP networks including call processing, unified messaging, wireless email, and billing. Company and product information, newsletter. |
| AudioSoft_Ltd_ Provides digital voice recording software for call centers, air traffic control, defense, public authorities, and training. Short product descriptions, datasheets. |
| Bharti_Telesoft Indian telecommunications specialists providing a wide range of software products. |
| Bill\'s_Caller_ID_Monitor This is a freeware Caller ID program that supports text to speech and has a fullt skinned interface. |
| Bitek Telecommunications management software, with modules including work order, trouble ticketing and directory services. |
| Business_Logic_Systems_Limited Internet customer support and relationship management software solutions for fixed and mobile carriers. |
| CadCom_Telesystems,_Inc_ Manufacturer of computer telephony integration. Products include voice mail systems, digital recorders and CTI/CRM systems. |
| CAPE_Technologies Specializing in the development of custom management systems for next generation communication networks and services. Information about company, products, services, and client projects. |
| CDR-Data_Corporation Provides ASP and in-house telemanagement solutions that gather telecommunications usage and allocation data. Includes product information and a newsletter |
| Cerebrus_Solutions_Limited Helping telecommunications operators reduce fraud losses, and thereby to maximise profits. |
| Circuit_Vision For order management, workflow management, circuit design and assignment and network equipment inventory. |
| CoManage_Corporation Develops, supports and markets network and service management and OSS data integrity products. |
| Common_Language Provides software solutions for compatibility issues. |
| Comnitel_Technologies Provider of network and service management products and services for GSM, IP, GPRS and 3G Networks. |
| Comsof Communication software, optical network planning and consulting services. |
| Comverse_Technology,_Inc_ Designs, develops, manufactures, markets and supports computer and telecommunications systems and software for multimedia communications and information processing applications. (Nasdaq: CMVT). |
| Coteco Spanish firm specializing in satellite and radio monitoring software, radio coverage engineering. Short product and services descriptions. |
| CRIL_Telecom_Software Provides radio network planning, microwave link design, and voice and data switched network planning systems. Offers information about company, products, and services. |
| Cross_Telecom An Avaya business partner providing voice and data communications solutions for all size businesses. Includes company and product information, product brochures. |
| Data_Track_Technology_plc_ Call management software. |
| ECtel_Ltd_ Systems for telecommunications providers to monitor quality. (Nasdaq: ECTX). |
| Enghouse_Systems Provides GIS and spatial asset management solutions for telecommunications and utility companies. Information about company, products, services and training courses. |
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
Authors Ben McConnell and Jackie Huba explain how to convert already loyal customers into influential and enthusiastic evangelists. The year-long research project that led to "Creating Customer Evangelists" outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization.
From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, McConnell and Huba outline and explain the six basic tenets of creating customer evangelists:
Customer plus-delta: Continuously gather customer feedback.
Napsterize knowledge: Make it a point to share knowledge freely.
Build the buzz: Expertly build word-of-mouth networks.
Create community: Encourage communities of customers to meet and share.
Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
Create a cause: Focus on making the world, or your industry, better.
McConnell and Huba profile highly successful companies to illustrate these tenets and prove how solid customer relationships build and sustain companies through good and rocky times. These in-depth company profiles provide real-life examples of evangelism marketing at work, including the opportunities and pitfalls of specific campaigns.
"Creating Customer Evangelists" explains how organizations as diverse as Southwest Airlines, Krispy Kreme Doughnuts, The Dallas Mavericks, IBM, and others successfully built their customer base and created targeted marketing programs to involve their biggest fans. These programs have produced legions of unofficial salespeople and a cost-effective and powerful marketing force.
By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. "Creating Customer Evangelists" focuses on this ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word.
The book is intended for marketing managers and directors, entrepreneurs and customer champions inside companies large and small. It's also intended for students and professors who require case studies for their research.
For regular updates about customer evangelism concepts, ideas and research, follow the customer evangelism link in the categories column to the right.
Testify: The CCE supplement
Organizations that focus on building word of mouth into full-fledged evanagelism grow faster, are more profitable and have big-picture ideas that somehow change the world. It's fun, exciting stuff.
So we asked organizations to tell us how they're creating evangelists for their cause, product or service. From the submissions we received, we selected examples from companies that represent software, sports, education, non-profits, training, and free agents.
"Testify! How Remarkable Organizations are Creating Customer Evangelists" is the result. There are two ways to read the book:
Buy the paperback version
Download the free version (PDF, 472KB)
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