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Title: Marketing and Advertising/News and Media - CAP Online With in-depth features and columns, CAP looks at how design and style play a part in marketing and business today.
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Chief_Marketer Covers a broad array of marketing topics.
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CAP Online: identity, branding, marketing strategy, global strategy and management     New York, January 9, 2009 | Register for updates       var td_id = "801313";var td_format = "4,6,7";var td_epi = "";var td_size = "468x60";var td_lang = "";var td_method = "automatic";var td_keywords = "";var td_exclude = ""; Select from here and click 'Go'Home page* Download winter 2003–4 edition (PDF)Features index* After the bailout, the world could get better* Saving Detroit* Saving Detroit (PDF)* The new Jag generation (really)* Personal branding: changing the game* Online branding: a definitive guide* Online branding (PDF)* Brand graduation* From Spam to web video* Beyond Branding: a call to action* Beyond Branding: a call to action (PDF)Full features' indexThe Front Desk columns* Knowing whom not to listen to* Starting the axis of good* Well Beyond Branding* Well Beyond Branding (PDF)Full editorials' indexCAP NewsTraining & ResourcesOrder OneOrder Beyond Branding (paperback)Order Typography and BrandingOrder Beyond BrandingOrder Detective Marketing* Feedback* Letters to the editor* Register for updates* Jack Yan: the Persuader BlogWirealityCAP partners and sponsorsAllaboutbranding.comJY&A ConsultingMyFonts.comTyposOther JY&A Media ChannelsLucireLucire CommunityJY&A Media ISSN 1175-7507   Above: New York’s financial establishment might need to re-evaluate itself if the bailout is to work (photographed by Hu Totya, licensed under the GNU Free Documentation Licence, version 1·2) After the bailout, the world could get better Jack Yan tries to peer into a crystal ball on where the world might head, if the US’s soft power is being eroded  Click here for full index  On related blogs Click for "CAP Online—additional feeds". By Feed Digest Earlier editorials  Save Detroit—now With Detroit’s dire financial state now publicly revealed, Jack Yan follows up his earlier paper with a discussion on how the Big Three can be saved  Starting the axis of good By viewing al-Qaeda as a brand, it doesn’t seem as daunting—and that its communication techniques can equally be used for good, writes Jack Yan  Well Beyond Branding Beyond Branding is more than a book: it is a real call for change in the way business is conducted. That change does not start with branding departments, but with you as an individual, says Malcolm Allan  Click here for full index  Saving Detroit, by not making the same old mistakes Jack Yan looks at how Detroit’s Big Three might be saved, and warns against the usual quarterly result-driven methods. It’s not about culling brands, either  The new Jag generation (really) Jack Yan analyses the design of the new Jaguar XF, the second sign of the company’s renaissance  Personal branding: changing the game The key to great branding in the opening years of the 21st century may well be the self, says Dan Schawbel  Is your brand going to graduate or be stuck in adolescence? Too often, the brand is considered in isolation. Joseph Benson and Bret Kinsella argue for a more holistic approach to brand development, and include the consequences of branding as part of that  Spirituality and business: the next movement? Spirituality and business might seem odd bedfellows at first glance, but is that because we view the latter as corrupt and materialistic? If we believe in the goodness that commerce can do, we should be able to accept and promote what might be one of its roots as the next big step in strategy. Jack Yan’s paper, delivered in Amsterdam on January 17, is reproduced here  Click here for full index  Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands, edited by Nicholas Ind £25 One of the most important books written about branding, Beyond Branding has authors reading much like a who’s who of branding—Malcolm Allan, Simon Anholt, Julie Anixter, John Caswell, Thomas Gad, Sicco van Gelder, Tim Kitchin, Chris Macrae, Denzil Meyers, Alan Mitchell, John Moore, Ian Ryder and Jack Yan—and led by seasoned branding consultant and author Nicholas Ind. The authors propose that branding could be used as a tool for good, approaching economic democracy from a different angle. It could be, for instance, a tool that would reveal the truth about organizations. Thirteen chapters in Beyond Branding include topics on authenticity, transparency and sustainability—but not delivered to make the book a trendy, mid-2000s purchase. Its aim is to identify these issues and give readers a choice. Order it from Amazon.co.uk. function popUp(URL,NAME) {amznwin=window.open(URL,NAME,'location=yes,scrollbars=yes,status=yes,toolbar=yes,resizable=yes,width=380,height=450,screenX=10,screenY=10,top=10,left=10');amznwin.focus();}document.open();document.write("Buy from Amazon.com");document.close();  News, views and links from around the world in design, business and marketing  Sign up to CAP Online Updates to win a magazine subscription to your choice of MBA Jungle, Business 2·0 or The Atlantic Monthly (we’ll contact you to check your choice). Click here to send a blank email to cap-online-subscribe@yahoogroups.com (then click ‘Send’ on your email browser) and be updated via email on additions to this site  We want to hear from you Sign up for updates Register for our updates service Partner with CAP How to link to CAP
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With | in-depth | features | and | columns, | CAP | looks | at | how | design | and | style | play | a | part | in | marketing | and | business | today. |
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