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High fuel prices are changing the car-buying and driving habits of consumers. But are you flying less often for business due to higher ticket prices?
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J.P. Morgan: Performance-based ads trump all others onlineNew York—The tough economic climate is pushing performance-based advertising—and in particular search marketing efforts—to the fore at the expense of brandcentric marketing efforts, according to a new report by investment banking firm J.P. Morgan Securities.
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Report: Media M&A value falls in 2008, but deal flow remains relatively strong
January 08, 2009
Study finds ad effectiveness depends on site content quality
January 08, 2009
Doremus/‘Financial Times’ research finds senior execs bearish on economy
January 08, 2009
ARF names senior VP-media analytics
January 08, 2009
ComScore: Online video viewing jumps 34%
January 07, 2009
Daily News Weekly Archive
FEATURE STORY
Successful search marketing requires advanced techniques
MARKETING STORIES FROM BtoB's NEWSLETTERS
Better e-mail marketing in an hour a day
January brings with it the ubiquitous need to revamp and rethink. In fact, offers of a better body or a better life working just an hour a day abound.
January 08, 2009
What are the biggest deliverability challenges and how can marketers address them?
The challenges to deliverability depend on the size of the company, its marketing activities and its target markets.
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> Epsilon taps Frawley to be president-digital services
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> ‘New York Times’ begins offering front-page advertisements
Insight from Top Marketers: How are top marketers dealing with the new economy?
Hear from Marcy Shinder of American Express OPEN, Tom Haas of Siemens, Michael Showalter of Cigna and Mark Gambill of CDW Corp.
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Videography: MeetricsVideo for BtoB
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Outlook 2009: Recession forces marketers to be more frugal
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Green pays
Mars Drinks North America sells its Flavia brewer machines and prepackaged hot drinks via distributors. The drinks, which target the workplace market, are sold in single-serving units.
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BEYOND THE BIZ
VIEWS AND OPINIONS
Kudos on lead generation, e-mail guides
I'm incredibly behind on my business-related reading list, but this weekend I finally got around to reading BtoB's special issues on lead generation and e-mail marketing (BtoB's 2008 Lead Generation Guide, BtoB's 2008 E-Mail Marketing Insight Guide).
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Kudos on lead generation, e-mail guides
I'm incredibly behind on my business-related reading list, but this weekend I finally got around to reading BtoB's special issues on lead generation and e-mail marketing (BtoB's 2008 Lead Generation Guide, BtoB's 2008 E-Mail Marketing Insight Guide).
Obama, Ad Council should unify message
Our country—and the entire world—finds itself in the biggest economic mess since the Great Depression, and we seem to be sinking deeper into the morass.
Special Report
Outlook 2009: Recession forces marketers to be more frugal
Kate Maddox
B-to-b marketers heading into 2009 are facing the most difficult business climate in decades, with a global economic crisis putting pressure on costs, access to capital and buyer confidence.
December 09, 2008
NEW CHANNELS
Learn from newspapers' mistakes
Newspaper ad revenue plunged 18% in the third quarter, the sharpest drop in the 40 years that records have been kept. It's the sixth straight quarter of contraction, and the velocity of decline is accelerating. A $50 billion industry is hurtling into the ground at sickening speed.
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Browse theNew ChannelsArchive
BtoB's Top 10
From how to handle 'unsubscribes' to exclusive budget survey results, these were the top ten stories of December 2008.
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DMA cancels annual spring b-to-b conference
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TechTarget closes its two print magazines, cuts jobs
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Click Here for the Full List
BEST OF THE BLOGS
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