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Marketing - Marketing Strategy - Marketing Plan - Marketing Careers and Jobsvar ziRfw=0;function zIpSS(u){zpu(0,u,280,375,"ssWin")}function zIlb(l,t,f){var u=new Array([["1/XJ/W9","1/XJ/WP"],["1/XK/WB","1/XK/WQ"],["18/15m","1/XL/WR"]],[["18/15o","18/1Pp"]],[["1/XJ/WA","1/XJ/WP"],["1/XK/WC","1/XK/WQ"],["18/15m","1/XL/WR"],["18/15o","18/1Pp"]]);var p=l.parentNode.parentNode.parentNode.parentNode.id=="oC"?0:1;var clk;if(arguments.length==3){if(t==1){f=0}if(t==2&&!zIos(l.href)){f=3}clk=u[t][f][p]}else{var c=l.parentNode.parentNode.className;var t=c=="obE"?0:(c=="obS"?1:(c=="obO"?2:-1));var f=t==0?2:(t==1?0:(t==2&&zIos(l.href)?2:(t==2&&!zIos(l.href)?3:-1)));clk=u[t][f][p]}if(!clk)clk="18/15p";zT(l,clk)}function zIos(u){var r=(u.indexOf("&zu=")>0&&(u.substr(u.indexOf("&zu=")).indexOf("about.com")>0)||u.indexOf("http://")0)?false:true;return r}zOBT=" Ads"
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Would you like a free critique of your 30 second commercial? Just post it in the comments section and my viewers and I will provide you with tips on how to redefine and create interest. Comments (15)PermalinkThe Key to Success in 2009: Learn the "Why" Behind the BuySunday December 28, 2008It is the end of the year a time when those of us in marketing and advertising begin to make predicitions on the upcoming year. The truth is our marketplace is changing, we see this in the spending habits of consumers as well as in the economy. Consumers are looking for something more than a flashy ad or attention grabbing commercial when considering where to spend their hard earned money.
Even when the economy rebounds my belief is we will still be required to market differently the old ways simply are not enough anymore.
One of my favorite marketers is Gary Vaynerchuk, famously known as Gary Vee. Have you heard of him? He's done a fantastic job of utilizing social media to enhance his reach and create his own fame, but even more than that Gary Vee knows how to get the attention of his consumers, understands the "why" behind the buy and turn them into fans. This could be the reason that he has been on the Today Show, Nightline, The Big Idea, Conan o'Brien and more. If you want to see a true champion that is already displaying what will work in 2009, you won't want to miss him.
What is it that will help us grow our business in 2009? Is it social media? More internet marketing? Spending more on advertising and marketing? The key is building customer relationships and taking the time to understand the "why" behind the buy. There are five steps that will help you understand the "why" in a clear way that will help you grow your business even when businesses around you are going under.
Follow those that are already creating success by understanding the "why" and utilizing the social media tools that are available to us, such as Gary Vee. Make the year 2009 the best in business, it is possible by just understanding your customers and creating the relationships that create loyalty. Comments (1)Permalink Develop Your Annual Marketing Plan - 6 Week CourseSunday December 21, 2008An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan and development.
In this marketing course we will revisit your marketing goals and determine what it is that you hope to achieve in the upcoming year with your marketing efforts. Often companies avoid this process because they don't know where to begin the process. That is what I am here for.
Over the next six weeks I will walk you through the steps of creating a solid marketing plan. Sign up and let's get started in developing your annual marketing plan today.Comments (5)PermalinkDrafting Your Marketing Calendar for 2009Sunday December 14, 2008The year is coming to an end and most of us are working hard to reach our Q4 goals, but have you sat down to develop your marketing calendar for the upcoming year?
Your marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goals in a structured and thought-out manner. It can actually make your job a little easier, I promise. If you've fallen behind don't fret I'm here to help. Use this marketing calendar tool to get started on planning your marketing strategy for 2009.
What information do you include in your marketing calendar that might help others in creating theirs?
Comments (7)PermalinkSee More Blog EntrieszSB(2,5);Free Marketing Newsletter!Sign Upif(z336>0){w(''+ap[0]+at[4]+as[0]);adunit('','','about.com',ch,gs,336,280,'1','bb',3);w('')}if(z155>0){w(''+ap[0]+at[4]+as[0]);adunit('','','about.com',ch,gs,336,155,'1','ps',4);w('')}Discuss Recent Comments From the Forum: Mailing Lists and Direct Mail Develop an Effective 30 Second Commercial The Key to Success in 2009: Learn the "Why" Behind the Buy Community Forumw('New posts to the Marketing forums:celebsMerger - Logo & Brand')if(zp[7].d){Dsp(zp[7],'ip')}if(zp[4].d){Dsp(zp[4],'ip')}if(zp[11].d){Dsp(zp[11],'ip')}if(zp[5].d){Dsp(zp[5],'ip')}zSB(3,3)Explore MarketingMust ReadsMarketing Glossary Breaking Into a Marketing CareerMarketing Basics for the Small BusinessMarketing vs. AdvertisingMarket Research on a BudgetMost PopularWhat is Branding and How Im...Marketing GlossaryLearn More about Careers in Marketing with About's Mark...Marketing vs. AdvertisingMarketing MixFree Marketing Newsletter!Sign UpBy CategoryCareers in MarketingMarketing Plan and StrategyMarketing Tools and HelpCourses and TutorialsSmall Business MarketingInternet MarketingBrand MarketingMarketing MethodsTarget MarketingEvent and Seminar MarketingSales TrainingMarketing News and BlogsStatistics and ResearchMarketing AssociationssplitList(gEI('bcl'));More from About.comHome for the HolidaysYour guide to the season's best food, entertaining, and gifts.Make Meals EasyAn easy way to put delicious meals together.Parenting TipsKeep kids involved and help them succeed.Financial PlanningStay on top with our smart financial tips.Browse All About.comprepareTools();zCi();validateForms();Marketingvar h1=document.getElementsByTagName("h1")[0];if(h1.getElementsByTagName("a")[0].firstChild.nodeValue.length>28)h1.className="long";HomeBusiness & FinanceMarketingMost PopularLatest ArticlesAdd to: iGoogleMy Yahoo!RSSAdvertising InfoNews & EventsWork at AboutSiteMapAll TopicsReprintsHelpUser AgreementEthics PolicyPatent Info.Privacy PolicyOur StoryBe a Guide©2009 About.com, a part of The New York Times Company.All rights reserved.![]() var tcdacmd="dt;da"; |
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